Carter’s – Because life is too short to wear boring clothes!
Kids clothing has grown into a billion dollar industry. The little ones may be adorably small in size, but the baby products and apparels industry is in no way that small. Every parent wants the best for their little angels and champs. The best care, the best toys, the best baby-care products and the best clothes. After all, today’s kids do tend to grow up in a very chic environment having a lot of exposure to fashion. Also, the spending power of an average American household has doubled in the past 10 years. So there isn’t any problem in adopting this lifestyle.
Carter’s was founded in Atlanta, Georgia in the year, 1865, by William Carter and soon became one of the leading brands in kids’ apparels. Today, they dominate the kids, babies and toddlers’ apparels market with 17% of the entire US market. Their range of products have grown from just basics like t-shirts, frocks and formal dresses to winter wear, swimsuits, festive wear , baby rompers, baby shoes, out wear and everything else. Along their journey, Carter’s has acquired and expanded internationally with some of the major players coming under their umbrella.
Wouldn’t it be nice if the best pair for your cute, little princess came with the best pricing as well?
However, offers and discounts are just one part of their marketing. They do make the best use of online platforms and social media to come up with some very innovative marketing. Like on Twitter, for one of their campaigns, the #carterslemonchallenge, they had asked parents to tag a picture or video of their kids’ funny reactions on tasting a lemon to stand a chance to win merchandises. Such campaigns were a real hit with the people as thousands of entries poured in. It is these kinds of sassy campaigns and ideas which makes it fun, even for the parents, to be associated with Carter’s.
However, discounts or no discounts, campaigns or no campaigns, the reason why Carter’s customers return back to them is because of the great quality of their products. Since inception, Carter’s has maintained the quality of every dress, every shoe and every accessory that it has manufactured. After all, that is precisely what parents want for their munchkins, isn’t it?
