Did you know that the first use of a business card dates back to China in the 15th century? It is safe to say that using business cards is a centuries-old tradition that remains unaffected even with the evolution in the modes of communication. These cards are a smart and cost-effective promotional tool, even in the age of social media.

Every day your business is generating diverse and an enormous amount of data. In order to make better, smarter decisions, rectify past mistakes and problems and become more profitable, you need a way to turn your data into actionable insights. This is where business intelligence (BI) comes in. Business intelligence, or BI, business analytics, and data analytics are all data management solutions employed to understand past and present data and generate insights from them.  It is important to know that over the years, BI has significantly matured to include more processes and activities to help boost the performance companies and enterprises.

Whether someone is using a smartphone or not, text messaging is one of the most used features of a cell phone. Business owners find various ways to market their products, increase the customer base through advertisements, and provide customer service to their clients. One of the effective ways to do this is to use text messaging for business development.

One of the most popular digital platforms for a business is text messaging. Small and medium businesses can use it to function efficiently in an enterprise-level operation. There are various business text messaging apps that enhance your business communications and improve its operations. Below are some of the best business text messaging apps that one can opt for.

Establishing a new business can be an exciting venture, but one may face significant obstacles during the process. One of the most significant hurdles is the management of allocated funds. It is imperative to distribute the finances among different facets of the organization, and business equipment can take up most of the budget.

Every organization or business essentially requires equipment that aids in the smooth functioning of the workplace. These pieces of equipment do not come cheap, and a great way to bring down costs is through leasing instead of purchasing. Most people may not be familiar with the concept of equipment leasing, and this makes them choose the older method, i.e., purchasing equipment to set up the office requisites.

Starting a new business can be a challenging task, and getting it right in the first attempt can be equally taxing. To ensure that your business expands to different horizons, you need the right marketing tools to aid in this endeavor. Email marketing services are one of the most important marketing tools whose effectiveness is often downplayed.

Smart shoppers today might love an engaging read that highlights the business or a video that summarizes everything about it. But this does not mean that businesses should stop investing in promotional products altogether. With the traditional forms of advertisement costing a pretty penny, small businesses need to look for techniques that are cost-effective and extremely impactful.

Books are one the most literary wealthy resources in the world. Thus, publishing a book can be a major milestone in the life of an author. It takes immense hard work, dedication, and courage to have one’s book published. For the longest time in history, first-time authors were dependent on the publishing houses to be enamored by their writings before they could have a debut.

One lucrative business that is gaining ground among those in the metal or scrap industry is scrap metal dealing and scrap metal recycling. Your business turnover in this industry would depend on a lot of factors including the quality of the scrap and price that it sells for on a given day.

Nick Fewings, who is the CEO of UK-based leadership consultancy firm Ngagementworks, believes that transformational leaders inspire through strong beliefs and not through loud words. Transformational leadership includes inspirational motivation, intellectual stimulation, idealized influence and individualized consideration. These are the four well-known elements of transformational leadership. Any form of leadership that lacks any one of the elements will not transform managers into leaders and employees into achievers.

Every successful brand had started out as a small business unit at some point in time. The right strategic moves, proper investment, and aggressive-yet-innovative marketing techniques have a major impact on the growth of a business establishment. If you own a small business unit or have recently ventured into the business arena, you need brilliant marketing strategies to help your business grow.

The old notion that reverse mortgage should be the last resort when you need money seems no longer true today. Below are four ways reverse mortgages can improve your retirement income plan. Coordinate your expenses with your portfolio When you are retiring, one of the biggest risks is enduring a period of negative stock market returns in the early years of retirement while making withdrawals from the investment portfolios.

There can be plenty of reasons for choosing a job from home instead of working the conventional way. Many prefer working from home instead of having a 9–5 job. There are many things you can accomplish in a day once you look for and get a job from home. However, this doesn’t imply that the conventional way of working is not a good option.