Why the Fashion Industry in Paying Attention to Plus Size Women
Shopping for plus sized clothes can be a problem for many people. If you have been unhappy with this size issue, then you will be relieved to know that the fashion industry is now paying attention to the W omen Fashion Plus Size clothing category. You will be surprised to read the below facts about overweight issues in the country.
- 2 out of 3 people in the USA are overweight or obese
- This rate is even higher when it comes to women
- About 67% of women in America fall under the plus-sized category
- Last year, less than 18% of clothes that were sold online and offline were plus sizes
What seems to be the issue?
If you were a size 14 or larger, it is impossible for you to get clothes from top designers. Here are a few common issues designers and retail stores complain about:
- Plus-size clothes are more expensive to make.
- The plus-sized market is unstable.
Current trends
Many top brands and retail stores in the country are working towards exclusive w omen Fashion Plus Size clothing lines. Top designers are working on plus styles with fabrics and designs that look and feel exclusive. Did you know that the revenue in the Women Fashion Plus Size clothing line increased twice that of the general apparel category since 2013?
What does the future hold?
Fashion is universal. Irrespective of your body size and your preferences, you should be able to pick up clothes and accessories for you. The Women Fashion Plus Size market is going to keep growing and you can expect trendy designer wears being displayed in all retail stores and online websites very soon.
